Implication Essay Example | Topics and Well Written Essays - 500 words - 1

Implication - Essay Example We then proceed to the f test. In this instance, we are terming two hypotheses. The null hypothesis is that the other brand will be referred to LIDL breakfast bread and Kellogg breakfast bread. We test this null hypothesis against an alternative hypothesis. In this instance the alternative hypothesis is that irrespective of the addition of a new brand of breakfast bread into the market, many consumers stay loyal and prefer to purchase LIDL and Kellogg breakfast breads. The scenario can be presented as follows: The computed F value is 5.004. This f value is compared to the tabulated f value at 3 and 156 degrees of freedom that are the regression and residual sums of squares. Indeed, the computed f value is greater than the tabulated f value at the r=0.05 level of significance. This means that at the r=0.05 level of significance; we reject the null hypothesis and conclude that irrespective of new additions to the market, LIDL and Kellogg bread remain most popular. This is affirmed by the t-test that concludes that Kellogg and LIDL breakfast breads are good value for money and that they are reasonably priced. The two hypotheses being tested are that a new bread of the same quality as Kellogg and LIDL would not be preferred to an alternative a new bread with the same features as LIDL and Kellogg would be preferred. This can be presented as follows: At the r=0.05 level of significance, f tabulated is greater than f computed hence we fail to reject the null hypothesis and conclude that LIDL and Kellogg breakfast bread perform consistently irrespective of new additions to the